Over the past few months Google has been testing several different ways to denote in mobile search results whether a website is “mobile-friendly” or “not mobile-friendly”. And it looks like they’ve finally settled on a solution (for now at least) as you can see in the image above.
The purpose of the “Mobile-friendly” label is to help mobile users have a better mobile web experience. And this makes a lot of sense — we’ve all been to a site that is pretty much unusable when accessed on a phone.
The criteria that Google uses to assess “mobile-friendliness” include things like not using Flash software, making text and other content readable without zooming, and placing links far enough apart such that the correct link can easily be tapped.
Google is also on the record as saying that these mobile criteria will gradually affect search engine rankings. So if your website is not already built with a robust responsive framework, a website upgrade should be at the top of your to-do list!
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